Lead Reactivation
Work already sitting in your phone and your CRM
Most service businesses are sitting on hundreds of past enquiries and unaccepted quotes. We build a respectful, well-paced campaign that goes back to them with a reason to talk, and routes anyone who answers straight to you.
The problem it solves
- Quotes get sent and never followed up more than once.
- Past customers are never contacted again, even when the work is naturally repeatable.
- Your CRM or phone holds real money that nobody has time to work through.
What we build
- A clean-up and de-duplication of your existing contact list.
- A segmented campaign: unaccepted quotes, past customers, old enquiries — each with its own message.
- A short sequence with sensible gaps, written in your voice, that stops the moment someone replies.
- Replies routed to you with the contact's history attached.
- Reporting on who opened, who replied and what was booked.
How it works day to day
- 1We export and tidy the contacts you already own.
- 2We agree the segments and the message for each one.
- 3The sequence runs on a schedule, inside business hours, in their time zone.
- 4Anyone who replies is pulled out of the sequence and handed to you immediately.
Worked example
Illustrative example: a roofing contractor with 900 unaccepted quotes over three years
The situation
Quotes were sent, followed up once, then forgotten. No segmentation and no record of who ever said no outright.
What was delivered
- List cleaned to 640 contactable records
- Three-touch email sequence across two weeks, stopped on reply
- Replies routed to the owner with the original quote attached
- A suppression list so nobody is contacted twice
The outcome
- A two-week campaign typically surfaces a handful of real conversations from a list this size
- Even a single accepted roof at this contractor's average job value more than covers the build
- The cleaned list and suppression rules stay yours permanently
How to read this: Reactivation response depends heavily on list age and how the original enquiry ended. We model a conservative range from your list before you commit. Lush Intelligence is a young agency and we will not put someone else's logo or an invented testimonial on this page. This example is a modelled scenario, shown so you can see the shape of the work and the arithmetic behind it.
What to expect, honestly
- Old, cold lists respond less than recent ones. A three-year-old list is worth running once, not repeatedly.
- We only contact people who previously engaged with your business, and every email carries an unsubscribe.
- Deliverability is built up gradually over the first few weeks — we do not blast a whole list on day one.
- Some contacts will be annoyed. We keep volume low and the tone genuinely useful to keep that rare.
When it is not the right fit
If your list is under a hundred contacts, a campaign is not worth building — pick up the phone instead, and we will say so.
Want to know if this would pay for itself?
Book a free 20-minute review. We will use your own call volume and job values, show you the maths, and tell you plainly if it is not worth building.