Website AI Assistant

Answers questions and captures details while you sleep

A chat assistant trained only on your own material — services, pricing guidance, service area, policies. It answers real questions, qualifies the visitor, captures their details and books a call, instead of leaving them to a contact form nobody reads until morning.

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The problem it solves

  • Website visitors have one or two questions and leave when they cannot get an answer.
  • Contact forms are a dead end: the visitor waits, and often never hears back the same day.
  • You have no idea what people wanted to know before they left.

What we build

  • An assistant trained on your site content, service list and the questions you get asked most.
  • Qualifying questions that match how you actually price work.
  • Lead capture straight into your CRM or inbox, with the full conversation attached.
  • Optional calendar booking from inside the chat.
  • A monthly summary of what visitors asked, so you can fix gaps in your site.

How it works day to day

  1. 1A visitor opens the assistant on any page.
  2. 2It answers from your own material, and says it does not know rather than inventing an answer.
  3. 3It asks the two or three questions you need in order to quote.
  4. 4It captures name, contact and job details and hands them to you.
OpenAI / AnthropicYour websiteHubSpot / GoHighLevelGoogle Calendar

Worked example

Illustrative example: a landscaping company with strong local traffic and a single contact form

The situation

Steady website visits but few enquiries. Visitors could not find out whether the company covered their suburb or what a typical garden redesign costs.

What was delivered

  • Assistant trained on the service list, suburbs covered and indicative price bands
  • Three qualifying questions: property type, suburb, rough budget
  • Enquiries pushed to the CRM with the full transcript
  • Monthly report of unanswered questions

The outcome

  • Visitors get an answer in seconds instead of waiting for a form reply
  • Enquiries arrive pre-qualified, so quoting time drops
  • The monthly question report showed which service pages needed rewriting

How to read this: Conversion lift depends on your traffic volume and how well your site already answers questions. We look at your actual traffic before estimating anything. Lush Intelligence is a young agency and we will not put someone else's logo or an invented testimonial on this page. This example is a modelled scenario, shown so you can see the shape of the work and the arithmetic behind it.

What to expect, honestly

  • It only answers from material you give it. If your pricing is not written down anywhere, it will not invent a number.
  • It needs a content review every few months as your services change — that is part of the monthly management.
  • It will not replace a detailed sales conversation on complex, high-value work.
  • Model usage carries a small per-conversation cost, passed through at cost.

When it is not the right fit

Low-traffic sites will not see much from this. If you get a handful of visits a week, fix visibility first — we will tell you that rather than sell you a chat box.

Want to know if this would pay for itself?

Book a free 20-minute review. We will use your own call volume and job values, show you the maths, and tell you plainly if it is not worth building.

Book a free review

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